Sure the economy looks bad. Sure businesses and consumers are hurting. The big question is "Are you going to let the economy happen to you, or are you going to make your economic future happen from you?" If you are seeing revenues drop and fixed costs continue to grow, it's time to take control and change the rules. Digital Signage could be the exact thing you need to help move you into a more prosperous future. At SmarterSign, we have helped companies in many different markets employ this powerful communication tool, and here is what we have seen?
Digital Signage lets you communicate in real time with your customers, employees and visitors. How is this helping our clients? Business dynamics change on a daily (sometimes hourly) basis. This is everything from internal factors such as inventory and traffic volume to external factors such as the price of materials. Our clients are using SmarterSign Digital Signage to adapt quickly to these changes and communicate effectively to take advantage of opportunities and minimize negative factors. Think of a Digital Sign as the most informed, most articulate sales person you can have. This "perfect sales person" can tell your customers exactly what you want to tell them and manage their behavior in a way that changes your bottom line.
Digital Signage lets you change your pricing quickly so you don't get hurt by increasing prices of materials. For example, the price of tomatoes goes up due to contaminated from a major distributor. You can either take the hit of the additional cost, or you can modify your pricing accordingly. With Digital Menu Boards, this change can be done in minutes and you can effectively manage your operations.
And how about the cost? The cost of Digital Signage isn't nearly as expensive as you may think. With the cost of LCD monitors dropping over the past couple of years, Digital Signage is not only affordable, but obvious. For a fast casual restaurant, the cost of a 4 panel Digital Menu Board could be between $10,000.00 and $14,000.00 complete and up and running. Compare this to nearly double that price 2 years ago, and you can see why so many companies are making the move now. At SmarterSign we can typically deploy a solution in less than 2 weeks. What does this mean for you? Not only can you change the rules and take control of your business. You can do it now.
