Digital Signage Vision

In a recent article on digitalsignagetoday.com about the value of digital menu boards, the number one benefit of this type of solution was centralized control of content. It is this very category that SmarterSign leads the market and gives business operators exactly what they need. The whole mission of SmarterSign has always been to provide the easiest to use tools for any size business. With more than 65% of SmarterSign’s clients using the system for Digital Menu Boards, this mission is clearly being achieved in the food service industry.

In an election year, it is always interesting to see how the candidates use current media tools to get their messages out. This election year should see the use of Digital Signage and the DOOH environment in general as a significant component of the presidential marketing onslaught. From Digital Billboards to Digital Signs of all sizes in restaurants, hotels, public spaces and more, will be utilized to send you to the right or the left. So which campaign will get the most out of this medium?

A couple of weeks ago my eleven and a half month old son completely opened my eyes up to the future. He was sitting on my wife’s lap and with a smooth and easy gesture, swiped his thumb across my wife’s iPhone to unlock it. We couldn’t believe our eyes so we locked the phone again… and again he swiped his thumb and unlocked it. So a child who can’t yet say more than a few words, is already interacting with technology in a sophisticated manner. It seemed like such an innocent moment, but what it reminded me was significant.

When designing a restaurant menu for a QSR, Fast Casual or any other type of restaurant, there are many things to consider. One of the things that restaurants may never think of as important, is how to display their prices. A study done at Cornell University School of Hotel Administration, shows why this can be a costly mistake. The study shows how the difference of whether to use a $ symbol in your prices can dramatically impact consumer behavior. So what exactly did the study show and how could this impact your business?

You see it all around you. Change is definitely in the air and it is all about the way businesses communicate with their consumers. Digital Signage is on or coming to a wall near you. The dynamic nature of digital signs is changing the way consumers are being educated, informed, and entertained in businesses everywhere. You see digital signs on the street, you see them at your favorite restaurant, you see them at your hotel. The fact is, you see them everywhere.

Action not Words

Once again we are seeing a revolution in how consumers are interacting with information. This revolution is taking place out in the open with the growing use of Digital Signage.

The Digital Signage world has been getting more and more attention lately. In particular the industry segment for Digital Menu Boards seems to have a virtual ground swell. Restaurants of all types and sizes have started to make the move to Digital Menu Boards. There are some surprising things, and many lessons to be learned by the activity up until this point.

The world of digital signage software can often seem complex and overwhelming. There are so many choices and it is hard to understand which choice is right for your business. One of the latest trends that adds to this is the release of "free" digital signage software. Free sounds pretty good when trying to manage your budget, but is "free" really worth the price?

Sure the economy looks bad. Sure businesses and consumers are hurting. The big question is "Are you going to let the economy happen to you, or are you going to make your economic future happen from you?" If you are seeing revenues drop and fixed costs continue to grow, it's time to take control and change the rules. Digital Signage could be the exact thing you need to help move you into a more prosperous future. At SmarterSign, we have helped companies in many different markets employ this powerful communication tool, and here is what we have seen?

Companies all over the world are taking a close look at how Digital Signage can help make their businesses more competitive. As they look below the covers of this type of initiative, the one common question that they all come to is "Where do I get the content for the signs?" Of all of the aspects that impact the success of a Digital Signage initiative, this one is at the top of my list. Gigantic flat screens are great, but if the presentation you put on them isn't engaging and useful, you will leave your customers empty inside.