Resources

The digital sigange industry can seem overwhelming to someone who is just getting started. SmarterSign is committed to helping people understand everything there is to know about digital signage. The following articles and resources are developed to help you understand the important aspects and concepts of this industry:

Digital Signage Screen Buyer's Guide

When looking for displays for a digital signage initiative it is critical to recognize that there are big differences between display types. Choosing the correct displays for your inititiave can save you a substantial amount time, money and frustration. With years of experience of dealing with real-world deployments of digital signage, SmarterSign has compiled a wealth of information about the displays used for these types of initiatives. This guide will help you navigate this process and make the right decisions about your digital signage displays.

Digital Signage Articles

Digital Signage Content: Where's the beef?
2011-05-09 22:38

Companies all over the world are taking a close look at how Digital Signage can help make their businesses more competitive. As they look below the covers of this type of initiative, the one common question that they all come to is "Where do I get the content for the signs?" Of all of the aspects that impact the success of a Digital Signage initiative, this one is at the top of my list. Gigantic flat screens are great, but if the presentation you put on them isn't engaging and useful, you will leave your customers empty inside.

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Changing The Rules in a Down Economy
2011-05-09 22:37

Sure the economy looks bad. Sure businesses and consumers are hurting. The big question is "Are you going to let the economy happen to you, or are you going to make your economic future happen from you?" If you are seeing revenues drop and fixed costs continue to grow, it's time to take control and change the rules. Digital Signage could be the exact thing you need to help move you into a more prosperous future. At SmarterSign, we have helped companies in many different markets employ this powerful communication tool, and here is what we have seen?

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Why you shouldn't use "free" digital signage software
2011-05-17 15:02

The world of digital signage software can often seem complex and overwhelming. There are so many choices and it is hard to understand which choice is right for your business. One of the latest trends that adds to this is the release of "free" digital signage software. Free sounds pretty good when trying to manage your budget, but is "free" really worth the price?

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Digital Menu Boards - From The Bottom Up
2011-07-06 06:59

The Digital Signage world has been getting more and more attention lately. In particular the industry segment for Digital Menu Boards seems to have a virtual ground swell. Restaurants of all types and sizes have started to make the move to Digital Menu Boards. There are some surprising things, and many lessons to be learned by the activity up until this point.

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Digital Signage Software and How Small Businesses Can Benefit
2011-10-05 19:34

Very often, I get the question "Who uses your digital signage software?" The short answer? Just about any business who wants to get a message out to their customers. Our customers range from Fortune 500 companies to mom and pop shops which keeps things interesting. Since 2006 we've had the pleasure of working with some great brands and been involved in some amazing digital signage initiatives. That being said, bigger isn't always better.

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