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Digital Signage Software and How Small Businesses Can Benefit

Very often, I get the question “Who uses your digital signage software?” The short answer? Just about any business who wants to get a message out to their customers. Our customers range from Fortune 500 companies to mom and pop shops which keeps things interesting. Since 2006 we’ve had the pleasure of working with some great brands and been involved in some amazing digital sign initiatives. That being said, bigger isn’t always better.

The thing I like the most about working with small businesses is how agile they can be. The time from decision to execution is usually much shorter which means that they can really take advantage with the speed that digital signage can get your message out.

Some of the most enjoyable projects to be involved with are just a screen or two and use the tools in a creative way. I love it when restaurant owners experiment with item positioning in their menus during the week and compare the sales numbers. The same can be said for the coffee shop to feature hot or cold beverages on their digital menu boards based on the temperature outside.

Many small businesses don’t need the power that our core platform ( SmarterSign Standard) provides. In many cases, their needs are pretty straight forward and just want to have content appear on a screen. In many cases, they don’t have a designer on staff to supply them with high quality content. SmarterSign has flexible options to meet the needs and budget of any business.

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