Become a SmarterSign Reseller

Choosing the right digital signage partner for your customers is critical to your success

SmarterSign can help you provide the best digital signage platform to your customers while avoiding costly mistake and unhappy or frustrated clients

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Why is SmarterSign the only choice as your digital signage partner?

Choosing SmarterSign

SmarterSign has 18 years of experience providing the highest quality digital signage software and support in the industry. We have the knowledge and experience to support you and your customers.

Customer focused features and a user experience designed to put business owners in complete control is at the heart of the SmarterSign system and service.

The SmarterSign Platform is mature and stable. With thousands of deployments worldwide you can trust in a platform designed to perform exactly how your client needs it to.

On top of a world class software platform is a service model that is the best in the industry. Making sure all of your clients’ needs are met is critical to our success as a team.

Choosing an alternative

Choosing an inexperienced partner with a software platform that is not well tested or stable will cause significant headaches and downtime for both you and your clients.

Many software platforms on the market don’t provide the features and functionality required to meet most customers needs.

If the software your client’s are running is not reliable and is constantly experiencing “downtime” your phone is not going to stop ringing. This will create significant problems and your client relationships can be in the balance.

Insufficient support and service can leave you in a precarious situation. You need to know that you can pick up the phone and get responsiveness to all support needs.

The opportunity is real… Here are the details

The most important thing to understand as a reseller is “How do I make money doing this?”. There are many categories of revenue that can be generated as a SmarterSign reseller.

The following are the primary areas of opportunity:

Digital Signage Implementation

(Deployment Phase)

Hardware Procurement

Benefit from attractive profit margins and the flexibility to select the ideal hardware components tailored to each client’s unique needs. Typical engagements can generate thousands of dollars per deployment at each location.

Installation

Many customers will require installation services for their digital signage systems. Offering installation for displays, networks, and more can generate additional revenue. Depending on the type of signage and environment, installation fees can range from hundreds to thousands of dollars.

Designs Services

Creative services, including design and motion graphics, provide another opportunity for revenue. This category can also extend into the support phase for ongoing development.

Consulting Services

Consulting is a valuable service during both the deployment and support phases. Helping clients maintain their strategic use of digital signage can be beneficial for both parties.

Digital Signage Operations

(Support Phase)

Annuity Revenue

Earn ongoing service and support fees from every license used by your clients. As a reseller, you will share in these fees even if you do not provide the ongoing services.

Managed Services

A significant opportunity for ongoing revenue is through a managed service model. In this model, you operate your client’s digital signage, and they pay you fees for this service. Depending on the level of services provided, this can be a substantial revenue stream.

Ongoing Operations Support

Clients may require assistance with various activities, from strategy to design and everything in between. This creates numerous opportunities for you to provide services for additional fees.

See what some of our resellers are saying about us

“As a SmarterSign reseller, we have been thrilled with the exceptional support and partnership we receive. The team at SmarterSign is always responsive, knowledgeable, and goes above and beyond to ensure our success. Their commitment helps us grow and provide top-notch solutions to our clients.”

Lisa W.

SmarterSign Since 2013

“Our customers rave about how easy SmarterSign is to use and all the cool things it can do. And partnering with the SmarterSign team? They totally have our back, which makes it a breeze to get this awesome product into our clients’ hands with a ton of confidence.”

Nick W.

SmarterSign Reseller Since 2015

Flexible options for any skill level

The SmarterSign Digital Signage Reseller Program is designed for businesses eager to expand their product offerings and increase their profits. By partnering with us, you’ll gain access to our state-of-the-art digital signage solutions, comprehensive training, and dedicated support. This empowers you to deliver exceptional value to your customers while growing your business.

Our resellers can quickly and confidently develop a new revenue stream with options for any type of company

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Affiliate

No Digital Signage Experience Needed

SmarterSign provides complete offering

This reseller tier enables you to offer your clients top-tier digital signage solutions while leaving all the expertise, effort, and support to us. SmarterSign provides a full-service offering, working closely with both you and your client to ensure the highest quality delivery of digital signage solutions.

Perfect for companies who want “hands-off” digital signage revenue

SmarterSign provides all components of the digital signage initiatives

Partner

The more you implement, the more margins you generate

SmarterSign provides anything you can’t

This tier allows businesses to provide as many components of each initiative as they can. This approach enables our partners to increase margins as they become more skilled in digital signage deployments. SmarterSign fills in the gaps to ensure a complete delivery model, while the reseller increases their expertise.

Perfect for companies who want to grow a digital signage business

SmarterSign and reseller collaborate on delivery of digital signage

Frequently asked Questions

How quickly can you start making money?

This all depends on you and your situation. Many of our resellers start because they are currently working with a customer who is looking for digital signage. In these cases you can start making money right away. If you are just getting into the digital signage market the speed at which you can start making money is up to you. SmarterSign will enable you to start making money right away. With our proven track record and experience, your position in the market will be strengthened by us as your partner.

What kind of training is done to help you get started?

Detailed training is performed with each reseller as part of our onboarding process. The initial training takes about 90 minutes and is done in a webinar format. During the training you will learn about the history of SmarterSign, what makes us different in the market, the anatomy of a digital signage deal, and much more. The session is jam packed with information that will give you the confidence to go out into the market and start selling.

How do I protect my leads?

All of your leads are entered into our Reseller Portal. These leads are protected by registering them with us. If for any reason the customer tries to engage with SmarterSign outside of your relationship, SmarterSign will inform them to work directly through you as a reseller. Our resellers are an important part of how we work with the market and protecting you interests is fundamental to our mutual growth.

Is there an option to white-label the solution?

We do not currently offer the option of “white labeling” our solution. All user of the system will interact with the SmarterSign platform

Who supports the customers once they are up and running?

SmarterSign is fully prepared to provide all of the support necessary for the customer. Typically there is a collaboration between the reseller and SmarterSign to make sure all support needs are met. Of course SmarterSign also provides industry leading service to our resellers as they go out into the market and interact and support clients.

Can the product be offered internationally ?

Yes. SmarterSign has customers using the platform across the world. There are built in localization features in the SmarterSign system and we continue to grow international features as we expand our footprint.

What is the target market or ideal customer profile?

SmarterSign has clients in almost every vertical market. However there are a few markets where we are particularly strong and have a strong market presence. The biggest market segments we service are Food Service (Digital Menu Boards), DooH (Digital Billboards), Corporate Communications, Retail, and Hospitality. We have customers in many other industries but these are our top markets. We often work with organizations who are looking for a greater level of control over their communications with a particular focus on the SMB segment.

What resources are available to help you sell?

SmarterSign has a library of materials (content, images, and videos) that can be used to help you engage your market. These materials are yours to use in your website, proposals and other promotional material. SmarterSign maintains the copyright for these materials. Materials can be customized with your branding and are available in both low resolution (for web and presentations) and high resolution (for printing).

What margins or commissions do resellers earn?

There are many ways that resellers make money selling SmarterSign. There are a wide range of services that can be offered to each customer and a variety of models for engagement with the market. In addition, all SmarterSign resellers participate in the service fees that SmarterSign charges customers for use of the SmarterSign platform and the service and support we provide.

How is customer billing handled?

We offer two models with customer billing. In one model you would invoice your clients and handle billing directly with them. We would charge you whatever fees are associated with each client. In our other model you can leverage our billing system where we bill clients directly at the rate you have quoted your client and disbursements are made on a quarterly basis via ACH for the difference between what is collected from customers and the fees SmarterSign charges for each license at your reseller rate.

What is the customer retention rate?

One of the best things about working with SmarterSign is how we retain customers. In fact, our very first customer is still a customer. We maintain great customer relationships by providing a great product and industry leading service. This combination has been very successful in maintaining long customer relationships.

Get Started Reselling and Profiting from SmarterSign Today

Create a new revenue stream that grows over time

Begin right away and get trained by our experts

Partner with the best digital signage platform in the industry

Our resellers are an important part of how we serve the market. We are looking to partner with exceptional companies to capitalize on this high-growth industry.

Are you one of these companies? Find out today!