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Digital Menu Boards and the Current Economic Condition

Digital Menu Boards may be the most important thing in your restaurant right now. Rising costs of materials and labor is causing major problems for restaurants. Food and supply prices are soaring and labor costs are at an all-time high. Restaurants have had no choice but to manage these fluctuations with increasing menu prices. But when they need to change prices often, cost and effort are a significant problem. That’s why restaurants need digital menu boards that provide a more dynamic platform for price changes. 

Digital Menu Boards to the Rescue

As restaurant owners know all too well, inflation can be a real problem. Costs for food, supplies, and labor go up, but menu prices often don’t. This puts restaurants in a bind, as they either have to quickly adapt with new pricing or suffer from lower margins.

Digital menu boards can help restaurants combat these challenges in a number of ways. First, they make it easy to change prices quickly and efficiently. This means that as costs go up, restaurants can raise prices on their digital menus with minimal effort.

Second, digital menu boards can help restaurants save money on printing costs. With traditional paper menus, restaurants have to print new menus whenever they want to make a change. With digital menus, there are no printing costs associated with making changes.

Finally, digital menu boards can help increase efficiency by focusing on menu items that are readily available and minimize those that aren’t. Customers who want to order something that is not available could become frustrated and could be a lost patron forever. Digital menu boards help remove this frustration by allowing operators to focus on foods that are available.

Overall, digital menu boards offer a number of advantages for restaurants trying to combat economic pressures. By making it easy to change prices and saving on printing costs, in addition to providing an overall better customer experience.

Digital Menu Boards vs. Printed Menu Boards

Digital menu boards offer a more cost-effective solution for businesses in a challenging economic time. You can create high-quality digital menus that are easy to update and change as often as you need. Getting your new menus out to your location(s) is also far easier with digital menu boards.  If you have multiple locations, you can manage all locations from a central location with little effort.

Printed menu boards have been the traditional choice for businesses for many years. They offer a professional look and can be customized to match your brand identity. However, they also come with a hefty price tag. Not only do you have to pay for the initial printing costs, but you also have to pay to have them updated every time your menu changes. If you have multiple locations, those costs can really add up.

With typical cost of reprinting menus costing somewhere between $300 and $500 per location this can be a very expensive proposition. This of course doesn’t include the effort to change out the menus, which can also be quite frustrating.  The alternatives are not very good in the traditional print world when it comes to ever changing costs.

What if You Don’t Currently Have Digital Menu Boards?

Digital menu boards are easier than ever to deploy and right now is the time to invest in them. With the current economic challenges, many businesses are looking for ways to cut costs and increase efficiency. Digital menu boards can help you do both.

Digital menu boards are also more cost effective than ever before.  The cost of displays has dropped dramatically and an average business can get digital menu boards up in a matter of days.

SmarterSign has been helping restaurants of all sizes make the move to digital menu boards for nearly 16 years. Our experts can help guide you through the process quickly and easily.

Find out more at www.smartersign.com/digital-menu-boards

About the Author

Gregg Zinn
Gregg co-founded SmarterSign in 2006. As CEO of SmarterSign, he has one mission of putting business owners in complete control of their digital signage. He has been creating innovative technology solutions for almost 30 years for some of the biggest brands in the world. After all these years, still loves the thrill of doing something new and great.

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